Reputation Management All articles filled in under this category


Delivery Servers Warmup Plans Starting today 24/05/2022 we added the delivery servers Warmup Plans feature. Some background on the "Warming Process" Delivery server warming is the gradual process of establishing a reputation as a legitimate email sender in the eyes of ISPs (Internet Service Providers). When an ISP observes email suddenly coming from a new or "cold" (recently dormant) IP address, they will take notice and immediately begin evaluating the traffic coming from that IP. ISP spam f...
Email open rate depends on inbox email delivery and email delivery to inbox can be achieved with right technology setup on the domain name from which you are sending outgoing emails. Note 1: This guide is more for developer / IT team, who can you with right technology setup on your email sending domain name. If you understand how DNS works for a domain name, then, you are ready to go ahead with following setup. Note 2: Below mentioned domain name and sending domain name are same, this is the d...
What is warm-up process ? Warmup process is a name given to the process to build a good reputation for IP address. This Process involves sending regular but small campaigns over a period of time & gradually increasing the volume of emails as ISP’s begin to form a positive reputation for the IP address. Once you have warmed up your IP address successfully, you can send out much higher email volume & get it through the ISP’s filter effective. If you are using MailMarketBox, then there is nee...
What do you understand by an email bounce? Email bounces are emails which could not be delivered, typically because the receiving server or mailbox (which was supposed to receive the email) encountered a problem with the email delivery mechanism. How determination of “account reputation” and “email sending quota” carried out? While you configure SMTP delivery server in your MailMarketBox account, it automatically adds bounce and complaint files to your related SMTP delivery server account. Af...
What do you understand by a spam complaint? A spam complaint takes place whenever a recipient clicks on the ‘report spam’ button in their email program. How determination of “account reputation” and “email sending quota” carried out? While you configure SMTP delivery server in your MailMarketBox account, it automatically adds bounce and complaint files to your related SMTP delivery server account. After this, once you start sending emails through SMTP relay, it communicates the bounce and com...
When you use MailMarketBox and configure a delivery server, it automatically integrates bounce and complaint webhooks with corresponding SMTP email relay. When there is any email bounce ( soft or hard bounce ) of subscriber emails from your email list; then corresponding delivery server informs your MailMarketBox account list, and your bounced email gets blacklisted from your email list. This email blacklisting is Global for all MailMarketBox customers. The blacklisted email will get marked as...
Before you start using MailMarketBox for your email campaigns, here are few important points you should have a look through. We need to place these rules, in-order to control the misuse of MailMarketBox email system. These rules help protect us from spammers that would otherwise send a lot of emails quickly, that could then damage the reputation of our sending servers and negatively impact other MailMarketBox users and SMTP relay servers. Recurring email per minute and per hour are not allowe...